Yahoo Product Ads 2015 ecommerce

Yahoo Announces Product Ads: Helping Retailers Reach Shoppers

Yahoo Product Ads 2015 ecommerceNew high performance ad offering available to retailers ahead of holiday shopping season – Yahoo announced product ads to take advantage of seasonal changes in shopper behavior. While typical consumers are more brand loyal, holiday shoppers are price driven and faster to purchase. They also spend a lot of time online researching just the right gifts for the friends and family.

Courtney McKlveen, Yahoo’s VP, industry lead retail and travel discussed product ads in a blog post: “Yahoo Product Ads help retailers deliver more relevant ads to shoppers in order to influence and re-engage them at every stage of the purchase funnel. Early advertisers using product ads have seen up to 20 percent higher conversion rates and more than 30 percent lower cost per acquisition, enabling them to scale campaign impact without scaling budgets.”

Yahoo Product Ads provide advertisers an easy way to showcase their product offering to new and relevant audiences thanks to:

  • Superior targeting: Yahoo’s industry-leading proprietary data and insights help marketers increase awareness with new users early in the sales funnel, drive incremental sales from recent visitors, and acquire new customers.
  • Expansive reach: Reach customers while they are consuming digital content on Yahoo or the thousands of other properties we reach, researching gifts on Yahoo Search or finding the perfect cocktail dress on Polyvore, and drive them to your site.
  • Engaging ads: From a single feed, marketers can create image rich, dynamic and relevant search and display ads to catch shoppers’ eyes and drive more traffic to their sites.
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