Google has just released the full version of their Search Quality Rating Guidelines, a 160-page PDF document, aimed at helping Google Search Quality Raters understand how to rate the search results they are testing.
Google’s Mimi Underwood (Sr. Program Manager, Search Growth & Analysis) said that “ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments.” She added, “The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.”
Mimi Underwood said also: “This is not the final version of our rater guidelines. The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically.”
You can download the full version, courtesy of Google, over here.