The campaign by Swedish agency Åkestam Holst takes an honest look at banner advertising. “Who doesn’t click these things 24/7 by mistake? No one. If you’re inspired by people’s everyday lives, you need to acknowledge that, even in banners,” Åkestam Holst creative director Magnus Jakobsson said.
The IKEA Perceptive banners greet you with messages like “Really, are you sure?” and “Oh, did you tap by mistake. That Happens?” rather than taking you somewhere you didn’t really want to go.
Enjoy the study campaign!
Client: Ikea Sweden
Agency: Åkestam Holst