Non-Viewability

Top reasons an online ad is not viewable

The early data from Reasons for Non-Viewability aims to give media buyers the full picture on viewability. The Internet Advertising Bureau and Media Ratings Council have said that an ad is considered viewable if 50 per cent of it is in view for at least one second.

See below the top main reasons an ad is not viewable.Viewability_Chart

 

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