Inspired by the tea machine’s visible brew orb, the spot features Cirque de Soleil dancers diving underwater and performing a routine, accompanied by bubbles, trails and ink. The result is a visually-stunning representation of the T.O.’s brew orb in action, evident in the conclusion of the ad when the action zooms out to focus on the tea machine.
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Creative Agency: Tribal Worldwide/adam&eveDDB
Executive Creative Director: Simon Poett
Creatives: Sam Turk
Producer: Ben Sharpe
Account Management: Arpan Roychoudhury, Glen Lomas
Production Company: Rogue
Executive Producer: David Van Der Gaag
DOP: Alex Barber
Production Designer: David Lee
Post Production: The Mill
Producer: Maddy Easton
Sound Design: Geoff Wong